Ukukhetha ukusebenzisa amathoyizi kanokusho esikhundleni semikhiqizo yokukhangisa yenkampani ukufeza izinjongo zokuthuthukisa umkhiqizo kanye nokukhanga okuyingqayizivele nokudlaleka kwamathoyizi aluhlaza.Onodoli abawubukhazikhazi besithombe sopopayi ngokuvamile banokubukeka okuhle nokukhangayo, okungaheha ukunaka kwabantu abaningi, ikakhulukazi kulabo abangase babe amakhasimende kanye nezingane.Lokhu kukhanga kubaluleke kakhulu futhi kungaba into ehambisana nomsebenzisi., khulisa indlela osebenzisana ngayo nomkhiqizo wakho, futhi ukhulise ukwaneliseka komsebenzisi nokwethembeka.Ngakho-ke, amathoyizi aluhlaza anokubonakaliswa okuqinile kokumaketha ku-inthanethi, ukumaketha kwenkundla yezokuxhumana, njll., futhi anenzuzo eqinile yokusabalalisa okuqukethwe okungeziwe kanye neziteshi zokusabalalisa esikhathini sokumaketha kwedijithali.Amathoyizi kanokusho enziwe ngokwezifiso angahlangabezana nezidingo eziqondile zabantu kanye nokuthandwayo, ahlinzeke ngezinketho ezihlukahlukene zokwenza kube ngokwakho, futhi angenziwa ngendlela oyifisayo abe ukuma kwelogo noma isithombe senkampani.Bangakwazi ukunikeza umkhiqizo isimo esiyingqayizivele kanye nomsebenzi, ngaleyo ndlela bakhulise ukuqwashisa kwabantu ngomkhiqizo.Ukuqonda kanye nenkumbulo.

Ukusebenzisa amathoyizi kanokusho ukukhulisa ukuqwashisa ngomkhiqizo kuyindlela ethokozisayo nesebenzayo.Bangadonsa ukunaka kwabantu ngezindlela eziningi.Isibonelo, banokubukeka okuhle kakhulu, bathambile kakhulu futhi bathambile lapho bethintwa, futhi banezithombe zopopayi ezihlukahlukene, ngakho Akuzona izingane kuphela ezibathandayo, abantu abadala baphinde bathande labo nodoli abacebile.Ingxenye engcono kakhulu ukuthi ungakwazi ukusebenzelana nezithameli zakho ngalab nodoli ababukekayo, udale ukuzizwisa okungenakulibaleka okusebenzisanayo nomkhiqizo wakho.Ngakho ingabe ujabule?

Ithoyizi Yangokwezifiso Ye-Plush:Dala ithoyizi likanokusho elakhelwe ukumela umkhiqizo wakho noma imascot.Lezi zingasetshenziswa njengezipho zokukhangisa emibukisweni yezohwebo, imicimbi, noma njengezipho ezithengiwe.Abantu kungenzeka bakhumbule umkhiqizo wakho uma benethoyizi elihle eligcwele elihlotshaniswa nalo.

Imiqhudelwano Yezokuxhumana:Sebenzisa izilwane ezigxishiwe njengemiklomelo noma izipho emiqhudelwaneni yezokuxhumana.Khuthaza abantu ukuthi babelane futhi bazibandakanye nomkhiqizo wakho ezinkundleni zokuxhumana ukuze bathole ithuba lokuwina ithoyizi eliwubukhazikhazi.Lokhu kuzosiza ukwandisa ukuqwashisa komkhiqizo nokuzibandakanya.

Imicimbi ye-Charity:Nikela ngamathoyizi anophawu emcimbini wenhlangano esiza abantulayo noma ekuqoqweni kwezimali.Lokhu akusizi nje isizathu esihle, kwenza umkhiqizo wakho ube phambi kwezithameli ezintsha futhi ubonise ukuthi inkampani yakho inomthwalo wemfanelo emphakathini.

Okuthengiswayo:Amathoyizi anophawu olunophawu athengiswa njengempahla ezitolo noma kumawebhusayithi.Abantu abathanda umkhiqizo wakho bangase bafune ukuthenga ithoyizi elihle eligcwele ukukhombisa ukukweseka, okusiza futhi ukusabalalisa ukuqwashisa ngomkhiqizo.

Ukubambisana komkhiqizo:Sebenzisana namanye amabhrendi noma osaziwayo be-inthanethi ukuze udale amathoyizi ahlangene.Lokhu kungasiza umkhiqizo wakho ufinyelele izethameli ezintsha futhi ukhuthaze ukubambisana.

I-plush mascot eqondene nomkhiqizo ingaba ithuluzi elinamandla lokuthuthukisa ukuqwashisa ngomkhiqizo, ukwakha ukuxhumana okungokomzwelo, nokukhuthaza ubudlelwane obuhle nenkampani yakho.Amathoyizi e-plush enziwe ngokwezifiso awohlobo olulodwa futhi angafanelana nokuthandwayo noma ukucaciswa.Onodoli be-Plush bangaklanywa ukuthi bafane nomlingiswa othile, umuntu noma isilwane futhi bahlanganise imibala ethile, izingubo zokugqoka, izinsiza, izici zobuso, njll. Akukho mkhawulo kumasayizi, kusukela kochungechungeni abancane abawukhiye abampunga kuya konodoli abakhulu abahugekayo, futhi okuhle kunakho konke. futhi ingangeza imininingwane yomuntu siqu njengokufekethiswa, omaka abakhethekile noma izesekeli ukwenza ithoyizi eliwubukhazikhazi likhetheke kumamukeli ahluke futhi abe nenjongo.Amathoyizi angokwezifiso angafika ephaketheni lomuntu siqu, njengebhokisi langokwezifiso noma isikhwama esinophawu noma umlayezo ukuze kuthuthukiswe isethulo sisonke.Izimpawu ezifana nokumelwa komkhiqizo, ukuxhumana ngokomzwelo, ukusebenzisana kwezinto ezihlukahlukene, ukuqoqwa kanye nokukhanga izethameli ezihlukahlukene ziyizizathu eziyinhloko ezenza izinkampani zikhethe ukusebenzisa onodoli abacebile abaqondene nawe njengomaskandi benkampani manje nasesikhathini esizayo.Amathoyizi agxishiwe aqondene nawe ahlinzeka ngesipho esikhethekile nesicabangelayo noma into yokukhangisa ebonisa ubuntu bomuntu, izinto azithakaselayo noma isithombe somkhiqizo.Izinzuzo zokukhetha i-plush mascot eqondene nomkhiqizo wenkampani yakho ibonakala kulezi zici ezilandelayo:

Ukuqashelwa komkhiqizo:I-plush mascot ingasebenza njengophawu oluyingqayizivele nolukhumbulekayo lomkhiqizo wakho.Uma amakhasimende ebona i-mascot, ngokushesha ayihlobanisa nenkampani yakho, okusiza ukukhulisa ukuqashelwa komkhiqizo nokubonakala.

Ukuxhumana kwemizwa:Ama-mascots e-Plush ngokuvamile avusa imizwa eyakhayo kanye ne-nostalgia, ikakhulukazi phakathi kwezithameli ezincane.Ukuba ne-mascot enhle kungasiza ukudala ukuxhumana okuqinile ngokomzwelo phakathi kwamakhasimende akho kanye nomkhiqizo wakho, ngaleyo ndlela kwandise ukwethembeka nokuzwana.Ukumaketha namaphromoshini: Ama-plush mascots angasetshenziswa emisebenzini ehlukahlukene yokumaketha nokuphromotha, efana nezipho, imiqhudelwano, nemicimbi.Angase futhi asebenze njengokuqoqwayo noma okuthengiswayo, ngokuqhubekayo andise ukufinyelela komkhiqizo wakho.I-Corporate Branding: Ama-mascots ahlanganisiwe angasetshenziswa ngaphakathi kwenkampani ukuthuthukisa isithombe esihlangene somkhiqizo namasiko.Abasebenzi bangakwazi ukwamukela i-mascot, engaqinisa umoya weqembu kanye nobunye.

Heha Izingane Nemindeni:Uma imakethe yakho ohlosiwe ihlanganisa izingane nemindeni, i-plush mascot ingaba yindlela enhle yokukhanga lesi sibalo sabantu.Izingane zivame ukuthuthukisa okunamathiselwe okuqinile kubalingiswa, futhi i-mascot eklanywe kahle ingaba isibalo esithandekayo empilweni yabo.

Ukwenza ngendlela oyifisayo nokudala:Ukudizayina i-plush mascot kuvumela ukusungula nokwenza ngendlela oyifisayo ukuze kufane nesithombe somkhiqizo wakho namanani.Ungenza ngendlela oyifisayo ukubukeka kwe-mascot yakho, ubuntu, nezisetshenziswa ukuze ubonise indaba yomkhiqizo wakho nomlayezo.

Ukwenza ehlukile nokudala amathoyizi akho kanokusho kudlala indima ebalulekile ekwakhiweni komkhiqizo, ukukhuthaza ukuthengisa, ukuxhumana ngokomzwelo, njll., futhi kunomthelela ekuthuthukisweni kwethonya lomkhiqizo kanye nokuncintisana kwemakethe.Amathoyizi enziwe ngokwezifiso e-plush angaba ukubonakaliswa okuphathekayo kwesithombe somkhiqizo, aqinise futhi asabalalise isithombe somkhiqizo kanye namanani.Bangaba nomthelela omkhulu kumkhiqizo wakho ezindaweni eziningi, okuhlanganisa:

Ukumaketha nokumaketha:Onodoli abangokwezifiso be-plush bangasebenza njengezinto zokuphromotha eziyingqayizivele nezikhumbulekayo, okusiza ekukhuliseni ukuqwashisa komkhiqizo nokuqashelwa.Ngokwenza lawa mathoyizi ngendlela oyifisayo ngelogo yomkhiqizo wakho, imibala, kanye nemiyalezo, ungashiya umbono ohlala njalo kumakhasimende akho kanye namakhasimende angaba khona.

Ukwethembeka kwekhasimende nokuzibandakanya:Ukunikeza amathoyizi angokwezifiso njengengxenye yohlelo lokwethembeka, njengesipho, noma njengesipho ngokuthenga kungakusiza ukwakha ubudlelwano obuqinile namakhasimende akho.Ukwenza kube ngokwakho amathoyizi kukhuthaza umuzwa wokuxhumana nokwazisa, ngaleyo ndlela kwandise ukwethembeka nokuzibandakanya kwamakhasimende.

Ukuthengisa nokuthengisa:Amathoyizi enziwe ngokwezifiso aluhlaza angathengiswa njengokuthengiswayo okunegama, anikeze indlela engenayo eyengeziwe yebhizinisi lakho.Bangaphinda bathuthukise isipiliyoni sokudayisa, babandakanye amakhasimende futhi basebenze njengezibonisi ezikhangayo ezitolo.

Izipho zebhizinisi:Amathoyizi enziwe ngezifiso angasetshenziswa njengezipho zebhizinisi zamakhasimende, ozakwethu noma abasebenzi.Ukwenza kube ngokwakho kungangeza ukuthinta okucabangelayo esiphweni, kusenze sikhumbuleke kakhudlwana futhi sibe nomthelela.

Ukuqoqwa kwezimali kanye Nomnikelo:Amathoyizi enziwe ngokwezifiso angasekela ukuqoqwa kwezimali kanye nemicimbi yesisa.Amathoyizi anamagama agxishiwe angathengiswa kuma-fundraiser noma endalini, nemali etholwayo eya kwabaswele kuyilapho uthuthukisa umkhiqizo wakho.

Izipho Zomcimbi kanye Noxhaso:Izilwane ezigxishwe ngendlela oyifisayo zinganikezwa emicimbini noma emicimbini exhasiwe ukusiza ukudala ukuhlobana okuhle nomkhiqizo wakho futhi kushiye umbono ohlala njalo kwabahambele umcimbi.

Sekukonke, amathoyizi enziwe ngokwezifiso angakhuphula ukuqashelwa komkhiqizo futhi ahlakulele ukwethembeka kwamakhasimende, ngoba awukho umkhawulo weminyaka wokuwuthanda, futhi abantu ngeke bawenqabe kunoma isiphi iminyaka.Uma udinga izipho ukuze uphromothe uhlobo lwenkampani yakho noma wenze imisebenzi ethile yokumaketha/yokukhangisa, unodoli ogqamile ophrintwe onophawu lwenkampani uyisinqumo esingcono kakhulu.